31 October 2021

Wecasa advertising campaign July 2021

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Wecasa launches its summer ad!

A year after our very first TV advertising campaign , we decided to take the floor again on the small screen (and not only).

Wecasa advertising campaign

The objective is to publicize the Wecasa home well-being offer by broadcasting an advertisement not only on television but also on posters on buses, in Paris and in several cities in France (Lille, Marseille, Toulouse, Rennes, etc. Strasbourg).

We have all experienced it, waxing hurts, the coloring can seem ridiculous and the massage is sometimes a little embarrassing. But at home, it’s a game-changer!

Each version of the Wecasa ad is signed with the same sentence: “Wecasa. Relax. You are at home ” .

The Wecasa hairdressing ad at home:

The Wecasa massage pub at home:

The Wecasa home hair removal ad:

Behind the scenes of the Wecasa TV commercial:

It is with the help of the creative agency Sweet Spot and the director Raphael Frydman that we were able to carry out this project. We have decided to launch 3 versions of the Wecasa advertising : massage, hairdressing and hair removal. These 3 versions are themselves declined in a video version of 20 seconds and another of 10.

The spots are placed under the sign of humor and are intentionally very colorful, like Wecasa. We see a woman enjoying Wecasa services from her living room in situations that make you smile.

In one of them she has her hair covered with aluminum foil, in another she falls asleep during her massage and in the last she gives a little cry related to the pain of waxing. The idea is to remember that the comfort of a home session makes it much more pleasant.

In addition to the TV advertising , you may see buses passing by displaying a nice poster campaign that we carried out using the same codes. Over 3,218 posters were printed in total!

Here is the visual that you will find on the buses until August 12, 2021:

Pub Wecasa Hairdressing

Pub Wecasa hair removal

Only one thing to remember: “Wecasa. Relax. You are home”. ?

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