{"id":39367,"date":"2021-10-31T19:20:08","date_gmt":"2021-10-31T19:20:08","guid":{"rendered":"https:\/\/mag.wecasa.co.uk\/mag\/wecasa-advertising-campaign-july-2021\/"},"modified":"2025-09-02T15:45:15","modified_gmt":"2025-09-02T15:45:15","slug":"wecasa-advertising-campaign-july-2021","status":"publish","type":"post","link":"https:\/\/www.wecasa.co.uk\/mag\/wecasa-advertising-campaign-july-2021\/","title":{"rendered":"Wecasa advertising campaign July 2021"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><h2>Wecasa launches its summer ad!<\/h2>\n<p>A year after our very first TV advertising campaign , we decided to take the floor again on the small screen (and not only).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5816\" src=\"https:\/\/mag.wecasa.co.uk\/wp-content\/uploads\/2025\/04\/WECASA0265_HD_CMJN.png\" alt=\"Wecasa advertising campaign\" width=\"776\" height=\"582\" \/><\/p>\n<p>The objective is to publicize the Wecasa home well-being offer by broadcasting an advertisement not only on television but also on posters on buses, in Paris and in several cities in France (Lille, Marseille, Toulouse, Rennes, etc. Strasbourg).<\/p>\n<p>We have all experienced it, waxing hurts, the coloring can seem ridiculous and the massage is sometimes a little embarrassing. But at home, it&#8217;s a game-changer!<\/p>\n<p>Each version of the <b>Wecasa ad<\/b> is signed with the same sentence: <i>\u201cWecasa. Relax. You are at home \u201d<\/i> .<\/p>\n<h3>The Wecasa hairdressing ad at home:<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/g6RGlV9Klow\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>The Wecasa massage pub at home:<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2R5hfe97Rys\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>The Wecasa home hair removal ad:<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vWOac0RJmbk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Behind the scenes of the Wecasa TV commercial:<\/h2>\n<p>It is with the help of the creative agency Sweet Spot and the director Raphael Frydman that we were able to carry out this project. We have decided to launch 3 versions of the <b>Wecasa advertising<\/b> : massage, hairdressing and hair removal. These 3 versions are themselves declined in a video version of 20 seconds and another of 10.<\/p>\n<p>The spots are placed under the sign of humor and are intentionally very colorful, like Wecasa. We see a woman enjoying Wecasa services from her living room in situations that make you smile.<\/p>\n<p>In one of them she has her hair covered with aluminum foil, in another she falls asleep during her massage and in the last she gives a little cry related to the pain of waxing. The idea is to remember that the comfort of a home session makes it much more pleasant.<\/p>\n<p>In addition to the <b>TV advertising<\/b> , you may see buses passing by displaying a nice poster campaign that we carried out using the same codes. Over 3,218 posters were printed in total!<\/p>\n<p>Here is the visual that you will find on the buses until August 12, 2021:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5815 aligncenter\" src=\"https:\/\/mag.wecasa.co.uk\/wp-content\/uploads\/2025\/04\/unnamed-1-1.png\" alt=\"Pub Wecasa Hairdressing\" width=\"551\" height=\"467\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-5814 aligncenter\" src=\"https:\/\/mag.wecasa.co.uk\/wp-content\/uploads\/2025\/04\/unnamed-1.png\" alt=\"Pub Wecasa hair removal\" width=\"549\" height=\"465\" \/><\/p>\n<p>Only one thing to remember: \u201cWecasa. Relax. You are home&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Wecasa launches its summer ad! A year after our very first TV advertising campaign , we decided to take the floor again on the small screen (and not only). The objective is to publicize the Wecasa home well-being offer by broadcasting an advertisement not only on television but also on posters on buses, in Paris [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":39368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[701,695,705,706,707,704],"tags":[],"class_list":["post-39367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-pros","category-behind-the-scenes","category-home-massage-therapist","category-mobile-beauty-therapist","category-mobile-hairdresser","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/posts\/39367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/comments?post=39367"}],"version-history":[{"count":0,"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/posts\/39367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/media\/39368"}],"wp:attachment":[{"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/media?parent=39367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/categories?post=39367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wecasa.co.uk\/mag\/wp-json\/wp\/v2\/tags?post=39367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}